Pocket Archive: Technology & Marketing

A complete guide with step-by-step instructions for efficient and expert content curation.

The holidays are for spending time with loved ones and overeating. But they’re also for new beginnings — curl up and read one of these marketing ebooks.

Learn how to build effective referral marketing programs that lower acquisition costs and drive high-value customers. Includes examples, strategies, and tools for 2025.

Landing page copy is only great if it converts your users. We've got 8 best practices — and lots of examples — to write great copy for your landing pages.

Influencer marketing is much more nuanced than, “Hey, bud, can I get a link-back?” It’s about what you can offer them — not the other way around.

These 42 Tools Will Take Your Content To The Next Level…No Matter Your Strategy, Industry or Skill Level Whether you’re an artist, entrepreneur, marketer, freelancer or something else, I’m sure …

In this special video edition of the Call to Action podcast, Oli Gardner tells all about what 6+ years of landing page optimization has taught him.

Excess copy on landing pages can be a serious conversion killer, but we've got a helpful hierarchy (and a simple remedy) to help.

Crappy landing page designs got you feeling down? Non-existent message match making you queasy? We feel you.

Gearing up to run your first marketing campaign but don't know where to start? We've got your back with this step-by-step infographic. Easy peasy!

Case Studies: 2019’s Top 10 Growth Hacks Replicable examples to 4x revenue, 3x leads, and 20x lifetime value One growth hack to your email twice a week — get FREE access » Growth Hack #10: Page …

November’s Top 10 Must-Reads for Every Growth Marketer This list was originally posted on the growth marketing weekly digest that I share with my private email list. To get the full list of …

Embrace The Concept of An Inspirational Design Target I recently wrote an article about the four lessons I learned in the trenches of corporate innovation. In it, I write that in order to innovate …

Mr. Lilly of Greylock Partners, a venture capital firm, says he learned to keep his message simple and say it the same way over and over to prevent confusion.

A compelling story on your landing page helps engage prospects, and we've got a toolbox of copywriting formulas to help — courtesy of Amy Harrison.

Adwords optimization made easy with these 21 tips. If you're looking to trim, maintain or beef up your Adwords, we've got you covered - with gifographics!

Landing pages aren't just great for lead generation. Use them for event marketing, contests, hiring, and so much more. Read on to find out how.

Affordance is a design principle used to demonstrate how something is to be used. And it's a very important device on your landing pages.

How can you get prospects to sit up and pay attention? And once you've captured their attention, how can you transform that attention into a conversion?

We asked our readers to create landing pages that answered, Why should we send you to CTA Conf? Here are the submissions that really blew us away.

There's no refuting that emotions drive actions. Learn how the seven deadly sins can help you channel emotions that'll strengthen your landing page copy.

Google's AdWords Account Managers help businesses improve their digital advertising via a super valuable and free phone call. Make the most of it.

Successful marketing campaigns require a structured planning process. This is Unbounce's process for planning and executing successful campaigns.

For many marketers, events are a natural extension of their existing content marketing strategy. They're a chance to build your brand and engage prospects.