Pocket Archive: Social Media & Marketing

In this post, we’ll share 10 skills and traits that are crucial to being a great social media manager and relevant resources to help you improve.

A Crash Course in Instagram Marketing This article originally appeared on our company blog. One of the biggest developments in the past five or so years is how seriously social media is being taken …

Learn the fundamentals and advanced principles of Instagram marketing — with examples, expert tips, and timely best practices.

This is it! Everything you ever need to know about getting started with Facebook Ads. We cover Facebook Ads from setup to budget, and beyond!

Running a successful Facebook ad campaign is about guaranteeing that leads follow a seamless path from beginning to end. We’ve trawled the internet and looked at over 50 different Facebook ad campaign examples, from the ad to their corresponding landing pages.

Buffer surveyed over 1,200 marketing professionals to create the state of social - a guide to navigating what’s coming up next in the social media world.

A comprehensive guide to every social media content type, along with several ideas for each to fill your content calendar.

Want to make social media easier for your business? No problem. This one-stop checklist for social media marketing makes things SUPER simple!

Looking to get your business rolling on social media? About time! :) This simple 3-step social media marketing guide will show you how to get started.

A complete list of social media tasks and projects, placed onto a downloadable checklist for daily, weekly, monthly schedules.

If you're going to do social media marketing, you better do it right. Check out this infographic to find out what your company could be doing better.

Learn all about user-generated content — what it is, why you should use it, and how to leverage it in your marketing channels.

Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy.

Building an engaged social media community isn't without its challenges. Our guide to Solving the 10 Most Common Social Media Marketing Challenges.

Learn where the peaks of opportunity are on each social network and how & when to modify your social strategy to win big on social media.

A step-by-step guide to creating your own social media content calendar, plus expert guidance on how it can benefit you.

An always up-to-date resource for the latest social media logos including: Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, Medium and more!

In this guest post, Hubspot shares the powerful lessons they learned from running social media experiments to increase their referral traffic by 241%!

A list of the best browser extensions for Chrome, Firefox, and Safari that can help you share better to Facebook, Twitter, and many more social media sites.

We’ve lost nearly 100k people who no longer get to the Buffer blog. This post shares how we've lost nearly half our social referral traffic.

A look at the 21 unique conversations that businesses and individuals are likely to face on social media - and how to reply to them all.

Here are 10 new elements you can find in your Buffer account right now that we hope will move your social media marketing forward.

A step-by-step guide to creating your own social media content calendar, plus expert guidance on how it can benefit you.